Privacy & Cookie Policy

Privacy & Cookie Policy
Your privacy is important to us. At Choice Wardrobe, we are committed to protecting your personal data and being transparent about how we use it. This policy outlines how we collect, use, and safeguard your information in accordance with the UK GDPR and Data Protection Act 2018.
📋 1. Who We Are
This website is operated by ASQ Group Holdings Limited trading as Choice Wardrobe, located at 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.
📦 2. What Data We Collect
We collect the following types of data when you browse or shop with us:
- Name, email address, phone number
- Delivery and billing addresses
- Payment details (securely handled via third-party processors)
- Order history and preferences
- Device, browser, and IP address for analytics
- Cookie data and usage behaviour (see section 6)
🔐 3. How We Use Your Data
- To process and deliver your orders
- To provide customer support and handle enquiries
- To personalise your shopping experience
- To improve our website and marketing
- To comply with legal and financial obligations
💳 4. Payment & Security
All payments are processed securely via trusted third-party providers such as Shopify Payments, PayPal, or Klarna. We do not store your full card details on our servers. Our website uses SSL encryption to protect all transactions.
👥 5. Sharing Your Data
We only share your data with third parties necessary for fulfilling your order (e.g., couriers, payment processors). We do not sell or rent your data to any third party for marketing purposes.
🍪 6. Cookie Policy
We use cookies to improve your experience on our website. These include:
- Essential cookies: Required for site functionality and checkout
- Analytics cookies: Help us understand how visitors use our site
- Marketing cookies: Show you relevant ads and promotions
You can manage your cookie preferences at any time via your browser settings. By continuing to browse the site, you consent to our use of cookies.
📮 7. Your Rights
You have the right to access, update, or delete your personal data. You may also:
- Request a copy of the data we hold about you
- Withdraw consent for marketing at any time
- Request that we restrict or object to certain data uses
To exercise your rights, please email us at support@choicewardrobe.co.uk.
📆 8. Data Retention
We retain your data only as long as necessary to fulfil the purposes for which it was collected. This may include legal, accounting, or reporting obligations.
🔄 9. Changes to This Policy
This policy may be updated from time to time. We encourage you to review it regularly. Continued use of our site constitutes your agreement to any updates.
📧 10. Contact Us
If you have any questions about this policy or how we handle your data, contact us at: