Identity and contact
Name, email, telephone number, billing and delivery addresses and account details.
Privacy & Cookie Policy | Choice Wardrobe
This notice explains how Choice Wardrobe collects and uses personal data when you browse the website, place an order, contact support, join marketing or otherwise interact with us.
1. Who is responsible for your data?
- Controller
- ASQ GROUP HOLDINGS LIMITED, trading as Choice Wardrobe
- Company number
- 16435755
- Registered office
- 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
- Privacy contact
- support@choicewardrobe.co.uk
2. Personal data we may collect
Order and support
Products, payments status, delivery, returns, complaints, messages, photographs and call or correspondence records.
Technical and usage
IP address, device, browser, identifiers, pages viewed, referrals, security events and cookie or consent choices.
Marketing and preferences
Subscription status, communication preferences and engagement where marketing is lawfully sent.
Payment providers process payment credentials under their own systems. Choice Wardrobe does not intentionally store complete card numbers on its own website servers.
3. Why we use data and our lawful bases
| Purpose | Typical lawful basis |
|---|---|
| Process orders, payments, delivery, returns and requested services | Performance of a contract; steps requested before a contract |
| Customer service, complaints, fraud prevention and store security | Legitimate interests; contract; legal obligation where applicable |
| Accounting, tax, legal claims and regulatory compliance | Legal obligation; legitimate interests |
| Improve products, website performance and customer experience | Legitimate interests, or consent where required for the relevant technology |
| Email or similar direct marketing | Consent, or another route permitted by applicable electronic-marketing law |
Where we rely on legitimate interests, we consider the purpose, necessity and impact on individuals. Where we rely on consent, you can withdraw it without affecting earlier lawful processing.
4. Who data may be shared with
We share only what is reasonably necessary with categories such as:
- Shopify and website, hosting, security and analytics providers
- Payment, fraud-prevention and instalment providers selected at checkout
- Suppliers, warehouses, carriers, delivery partners and installers involved in fulfilment
- Customer-service, communication, professional and IT providers
- Authorities, regulators, courts or advisers where required or reasonably necessary
- A buyer, investor or successor in connection with a genuine business transaction, subject to appropriate safeguards
We do not sell personal data to advertisers.
International processing
Some service providers may process data outside the United Kingdom. Where UK transfer rules apply, we use or rely on an appropriate lawful transfer mechanism and safeguards, such as adequacy regulations or approved contractual protections.
5. Cookies and similar technologies
The website uses technologies needed for core functions such as security, basket operation, checkout and consent preferences. Analytics, personalisation or marketing technologies are used only where a lawful basis and any required consent apply.
- Strictly necessary: required to provide or secure a service requested by the user.
- Analytics or performance: help understand use and improve performance where permitted.
- Functional: remember choices or provide enhanced features.
- Marketing: support advertising measurement or personalisation where consent is required and obtained.
Use the website’s cookie-settings control to review or change non-essential preferences. Withdrawing consent does not make earlier consent-based use unlawful.
6. Marketing
You can unsubscribe using the link in a marketing email or contact us. Service messages about an order are not marketing and may still be sent where necessary. We do not require marketing consent as a condition of purchasing.
7. Retention and security
We retain data only for as long as reasonably necessary for the relevant purpose. The period depends on the type of record, the customer relationship, warranty or dispute needs and applicable accounting, tax and legal requirements. When data is no longer required, it is deleted, anonymised or securely restricted as appropriate.
We use proportionate organisational and technical measures intended to protect data. However, no online transmission or storage system can be guaranteed completely secure.
8. Your data-protection rights
Depending on the circumstances and lawful basis, you may have rights to:
- be informed and obtain access to personal data
- correct inaccurate or incomplete data
- request erasure or restriction
- object to processing, including direct marketing
- receive or transfer certain data
- withdraw consent where processing relies on consent
To exercise a right, email support@choicewardrobe.co.uk. We may need reasonable information to verify identity and locate the relevant records.
9. Automated decisions, children and third-party links
Choice Wardrobe does not use store data to make solely automated decisions that have legal or similarly significant effects on customers. A third-party payment or instalment provider may make its own automated eligibility decision under its privacy notice.
The store is not directed at children. A parent or guardian should contact us if they believe a child has supplied personal data.
External websites and providers have their own privacy notices. Review those notices before supplying data directly to them.
10. Questions and complaints
Contact us first if you have a privacy concern so we can investigate. You also have the right to complain to the UK Information Commissioner’s Office. Visit ico.org.uk/make-a-complaint for current routes.
This notice may be updated when practices, providers or legal requirements change. The version and date published here apply to the website.